Modern web design is relative. While some believe that websites designed a decade ago are contemporary, others believe that anything created in the past year is outdated. However, if there’s one thing that stands out, it doesn’t benefit or require extra embellishments and features. The simpler and cleaner the layout is, the stronger the users’ experience. And as we all know, how visitors interact with and perceive a site can either break or make it.
User experience: How does web design affect it?
The user experience or UX refers to an individual’s experience with a website. Usually, it pertains to how pleasing or easy interacting with it is, and web design can affect it in some ways:
- Guides the eye of users to specific areas of the site
- It keeps them engaged with the content
- Elevates functionality
- Builds and strengthens trust with the audience
Elements of excellent web design
Here are a few of the most notable elements of web design to incorporate into your website:
- A limited but solid color palette
It might appear rudimentary, but the color usage and schemes of a website play critical roles in modern web design. After all, a solid color palette can create cohesiveness with all the material on the web page. Brands that have multiple colors may have more room to move when it comes to creating the site. However, incorporating too many can also have its fair share of challenges since it can be visually distracting.
For this reason, two use no more than two or three colors, and so should you. Simplifying your online domain’s color scheme won’t just make everything easier on the eyes. But sticking with minimal combinations of colors will also keep users from being overwhelmed. If you need help with this aspect, don’t be afraid to hire a website designing company.
- A fair amount of empty space
As the name implies, empty space, also known as white space – serves as a type of buffer between every other element of a web page, including but not necessarily limited to margins, sidebars, copies, to name a few. A crowded site can make it hard to direct or focus the users’ attention, and empty space allows it to breathe. And by designing your site with this in mind, you’ll end up with a cleaner result.
- High-quality visual elements
An excellent website should have the ability to engage and guide users through its content. One way of doing this is by incorporating high-quality visual elements. Having top-notch images and videos strategically placed around the site will ensure that your visitors stay around and browse its web pages.
One of the primary purposes of a website is to convert, and the path to conversions generally begins with enticing users with content. However, they’re usually only successful if they include CTAs or calls to action. With the inclusion of CTAs on the most optimal areas of the website, you’ll give yourself a better chance at converting than you otherwise would have.
- User-friendly design
Last but not least, a user-friendly design is something that websites should have. It shouldn’t be designed primarily to boost rankings; web design needs to be focused on the users. The easier a site is to navigate around, the better it’ll be. Equally important is addressing any technical issues that it may have, whether slow loading or dead links. For this reason, it’s worth investing in a Minneapolis web design agency if your business is located in the area.
Web design isn’t a mere formality – it’s a necessity in this day and age where everyone has easy access to the Internet and depends on digital platforms for their needs. By adopting these elements for your site’s design, you’ll improve your odds of drawing in more users and enhancing engagement.